Wine Marketing: A Practical Guide

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Cookbooks, Food & Wine
Wine Marketing: A Practical Guide

Wine Marketing: A Practical Guide

Name: Wine Marketing: A Practical Guide
ISBN: 9780750654203

C. Michael Hall, Richard Mitchell

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

Kategorie:

Cookbooks, Food & Wine

Rok:

2007

Wydanie:

Wydawnictwo:

Butterworth-Heinemann

Język:

english

Strony:

378

ISBN 10: