The Advertised Mind: Ground-Breaking Insights Into How Our...

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Business & Economics - Sales & Marketing
The Advertised Mind: Ground-Breaking...

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

Name: The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
ISBN: 9780749443665

Erik Du Plessis

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It says something about the mind when the most easily remembered things are advertising jingles. "The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising" is a psychological look at advertising and how people deal with it. An effective advertisement is one that stays with the viewer, and creating an advertisement that does such a thing requires understanding the mind. A scientific and psychological approach to the world of advertising, "The Advertised Mind" is required reading for psychology students and business majors.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2005

Wydanie:

illustrated edition

Wydawnictwo:

Kogan Page

Język:

english

Strony:

257